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About Us


Our mission is to disrupt the worlds of wine & art through cosmic taste and innovation.

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Through blockchain-enabled advancements such as NFTs and crypto, art and collectibles have been revolutionized. We are creating a luxury wine brand for a new wave of collectors and consumers that fits into their phygital worlds.


We want our community to enjoy delicious, cosmic wine and the many benefits of Web3.

As the center of tech and innovation, California is now a premier wine destination, with the best climates for growing juicy and organic Pinot Noir grapes. We grow our grapes in a single-vineyard in the Sta. Rita Hills.


Our Winemaker uses biodynamic techniques, like harvesting under the Full Moon, to create euphoric, award-winning wines.


NOIR's first product was a sleek canned sparkling rosé. We were the first direct-to-consumer alcohol brand to accept crypto.


We built a following within DeFi communities, shipping orders globally, and sponsoring events at Bitcoin Miami, ETHDenver and NFT.NYC. This futuristic wine won the silver medal at the Monterey Wine Festival for its exquisite taste.


Our next innovation was to create a phygital product, by combining our luxury wine with a digital token. We minted 777 dynamically-priced $NOIR tokens, each one tied to a physical bottle, and created, where users can buy, sell, and redeem $NOIR.


When you redeem a $NOIR token, you receive a bottle of our Méthode Traditionelle Sparkling Rosé, NOIR New Moon. $NOIR redeemers also receive a utility NFT, which is on-chain proof of their bottle’s authenticity, bottle number, and ownership. This NFT provides holders with NOIR Club membership, granting them access to upcoming events, parties, and promotions.


NOIR is the first wine brand to step into the world of Web3 — creating a more interactive, advanced, and immersive experience for collectors and consumers alike.


We will continue to utilize blockchain technology in our process and release rare and limited edition sparkling wines using only the highest quality winemaking techniques.


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