top of page


How we used blockchain technology to create web3 wine


I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. This is a great space to write a long text about your company and your services.

You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are.



On May 16, 2022, NOIR became the world’s first Web3 wine brand by minting 777 $NOIR tokens, backed by 777 bottles of NOIR New Moon Sparkling Rosé, on the Polkadot network. We are utilizing the innovation that blockchain technology offers to creators building the luxury goods of the future.

The 16th of May has great significance, coinciding with the Blood Moon and a total lunar eclipse. This special day is an ode to NOIR’s unique composition; 100% Grenache grapes for this Méthode Traditionnelle wine were picked under the Full Moon from an organically grown, hand-farmed estate vineyard in the Sta. Rita Hills at low sugars with a low pH and  natural acidity in 2019. 

The grapes were destemmed, crushed, pressed and settled before being racked into neutral french oak for fermentation and aging, and finished with a final dosage under the New Moon. All champagnes and most luxury sparkling wines are made using this technique. The end result is a luxurious, creamy mousse texture with notes of toasted brioche and ripe apricot jam.


The $NOIR token is the first phygital (physical + digital) wine token ever created and sets new standards for dynamically priced collectibles and luxury goods of the future.


$NOIR’s token supply truly represents the rare and collectible, as there will only be 777 NOIR tokens/bottles ever produced. $NOIR follows an XYK, continuous pricing curve. Meaning, every $NOIR token sold increases the cost of the next, however, they can also be sold back into the liquidity pool at any time, thus creating a marketplace for $NOIR.


Buy $NOIR, sell, or redeem your tokens for bottles on our dApp,


$NOIR is also fully tradable on Those who are interested in getting exposure to $NOIR, but don’t necessarily want to buy a full $NOIR token can purchase fractional amounts via Polkaswap. However, you need at least 1 full $NOIR token in your account to redeem for 1 bottle.


1 $NOIR token entitles you to 1 of 777 limited-edition, hand-numbered bottles, shipped to you anywhere in the world, where it is legal to ship wine. $NOIR is deflationary. When a $NOIR holder wants to redeem their token for a physical bottle, the token is burned, thus reducing the total number of $NOIR in circulation.


In addition to claiming their physical luxury good, $NOIR redeemers receive several exclusive benefits:


Redeemers automatically become NOIR Club members, which entitles them to upcoming promotions and VIP access to events.


Redeemers will receive an exclusive utility NFT per bottle, limited to $NOIR redeemers only. This NFT is their VIP pass IRL and creates verifiable on-chain proof of their bottle’s authenticity and ownership.


We believe NFT proof-of-ownership will become a standard in verifying the authenticity of not only wines, but all luxury goods of the future.


An account is one of the most important entities in the SORA network, built on Polkadot. If you have an account then you can trade with style and freedom on Polkaswap, buy $NOIR with $XOR, and redeem your tokens for bottles on


The account can be created in SORA for free without any limitations. SORA doesn’t have a KYC process nor a minimal balance limitation. For instructions on setting up your account, start here and watch this quick and easy tutorial on setting up a polkadot.js wallet to get started on Polkaswap. Watch the tutorial on How to buy $NOIR on and here:

bottom of page