DRINK THE STARS®

NOIR is a futuristic sparkling wine brand that symbolizes California creativity, innovation, and quality.

OUR STORY

SPARKLING ROSÉ

COSMIC CANS

SPARKLING ROSÉ

TOKENIZED BOTTLES

BITCOIN BOTTLES

COMING SOON

HARVESTED UNDER THE MOON

The Moon is an important symbol for NOIR: We harvest under the Full Moon. The gravitational force of the Full Moon pulls water and nutrients from the soil into the vines and creates the juiciest grapes to hand-pick

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BIODYNAMIC TECHNOLOGY

HARVESTED UNDER THE MOON

CENTRAL COAST

IN THE STA. RITA HILLS, CALIFORNIA

THE ART OF WINEMAKING

Crafting exceptional wines is our cosmic art form. Our acclaimed Winemaker brings over two decades of expertise in winemaking, viticulture, and enology to the NOIR team. His hand-crafted, exceptional quality Rhône varietal wines consistently earn 90+ point reviews, making him a luminary in the world of wine.

OUR STORY

OUR STELLAR TERROIR

We partnered with the Central Coast’s most celebrated Winemaker to create our proprietary Sparkling Rosé, crafted with premium Pinot Noir grapes from the Sta. Rita Hills. It won the Silver Medal at the 2022 Monterey Wine Festival.

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PHYGITAL INNOVATION

NOIR is passionate about transcending the boundaries of the physical and digital realm. Our pioneering embrace of blockchain technology has given birth to the world's first phygital wine token, $NOIR. Redeemers of $NOIR receive NOIR New Moon, an exquisite 2019 Sparkling Rosé produced using the Méthode Traditionnelle technique.