Last week we headed to Austin to attend Consensus, the world’s largest conference that brings crypto, Web3, and blockchain communities together. The side events are the highlights, and we were proud to sponsor the best one, the PizzaDAO rave. What pairs better with pizza than our cosmic, sparkling rosé? Thank you to all the Space Cowboys and Polkadot fam who attended and to Snax for inviting us to join! #DrinkNOIR #DrinktheStars

Under the Pink Full Moon, we collaborated with Purple PR and fashion brand LOST DAZE to launch their SS23 collection at the Fred Segal store on Sunset Blvd. 🧊 We were happy to provide the cosmic wine to an amazing crowd of creatives, stylists, and musicians, all building incredible brands of their own. #DrinkNOIR #DrinktheStars

Last week, we collaborated with the concept shop DEPARTAMENTO and fashion brand LOST DAZE to preview their SS23 collection at the Soho House DTLA 🧊 The vibes were immaculate and we’re doing another pop-up this Friday. Stay tuned for the RSVP link 🥂 #DrinkNOIR #DrinktheStars

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DRINK NOIR DRINK THE STARS Cosmic sparkling wines of the future LEARN MORE SHOP NOIR SHOP NOIR 01 PREMIUM AND BIODYNAMIC NOIR is made from 100% Pinot Noir grapes that were hand picked under the Full Moon in a single-vineyard, for the juciest quality. LEARN MORE 02 SPARKLING AND SINGLE-SERVE NOIR is packaged in eco-friendly sleek cans so you can enjoy refreshing and delicious sparkling rosé anywhere, anytime. LEARN MORE 03 DESIGNED FOR WEB3 NOIR is a luxury wine brand for a new wave of collectors and consumers that fits into their phygital worlds. LEARN MORE Through blockchain-enabled advancements such as NFTs and crypto, art and collectibles have been revolutionized. We are creating a luxury wine brand for a new wave of collectors and consumers that fits into their phygital worlds. We want our community to enjoy delicious, cosmic wine and the many benefits of Web3. LEARN MORE NOIR built an early following within DeFi communities by accepting crypto and sponsoring events at Bitcoin Miami, Consensus, ETHDenver, NFT.NYC, and GBBC Central Davos. We are pioneering the future of onboarding people to Web3, by merging immaculate wine, vibes, and culture. PARTNER WITH US PIZZADAO RAVE AUSTIN @ CONSENSUS April 2023, Austin, TX VIEW POST LOST DAZE COLLECTION LAUNCH @ FRED SEGAL April 2023, Los Angeles, CA VIEW POST LOST DAZE COLLECTION PREVIEW @ SOHO HOUSE LA March 2023, Los Angeles, CA VIEW POST COSMIC MOMENTS AT ETHDENVER March 2023, Denver, CO VIEW POST AI LA'S EVENT DURING LA TECH WEEK April 2023, Los Angeles, CA VIEW POST THE ASTER PRIVATE CLUB & HOTEL OPENING June 2023, Los Angeles, CA VIEW POST DRINK THE MOON $NOIR TASTING @ DAVOS May 2022, Davos, Switzerland VIEW POST VIEW ALL POSTS LAUNCHING SOON Quick View NOIR Sparkling Rosé — 8 Pack Price $64.00 LAUNCHING SOON Quick View NOIR Sparkling Rosé — 12 Pack Price $85.00 LAUNCHING SOON Quick View NOIR Sparkling Rosé — 24 Pack Price $170.00 WEB3 WINE NOIR EVENTS WEB3 WINE + EVENTS COSMIC TASTE AND INNOVATION THE NEW LUXURY WINE NOIR is a luxury wine brand for a new wave of collectors and consumers that fits into their phygital worlds. ​ Our Sparkling Rosé is made with 100% Pinot Noir grapes, harvested under the Full Moon in the Sta. Rita Hills of California. NOIR is dry and juicy with notes of strawberry & guava. This delicious canned wine won the Silver Medal at the 2021 Monterey Wine Festival, beating out bottled wines from renowned wineries. SHOP NOW

BUY $ NOIR ON NOIR.DIGITAL NOIR.DIGITAL $NOIR CREATING THE WORLD' S FIRST TOKENIZED WINE How we used blockchain technology to create Web3 wine. VISIT NOIR.DIGITAL I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. Feel free to drag and drop me anywhere you like on your page. I’m a great place for you to tell a story and let your users know a little more about you. This is a great space to write a long text about your company and your services. You can use this space to go into a little more detail about your company. Talk about your team and what services you provide. Tell your visitors the story of how you came up with the idea for your business and what makes you different from your competitors. Make your company stand out and show your visitors who you are. A DYNAMICALLY PRICED PHYGITAL TOKEN DRINK THE MOON On May 16, 2022, NOIR became the world’s first Web3 wine brand by minting 777 $NOIR tokens, backed by 777 bottles of NOIR New Moon Sparkling Rosé, on the SORA network and Polkadot ecosystem. We are utilizing the innovation that blockchain technology offers to creators building the luxury goods of the future. LEARN MORE The 16th of May has great significance, coinciding with the Blood Moon and a total lunar eclipse. This special day is an ode to NOIR’s unique composition; 100% Grenache grapes for this Méthode Traditionnelle wine were picked under the Full Moon from an organically grown, hand-farmed estate vineyard in the Sta. Rita Hills at low sugars with a low pH and natural acidity in 2019. ​ The grapes were destemmed, crushed, pressed and settled before being racked into neutral french oak for fermentation and aging, and finished with a final dosage under the New Moon. All champagnes and most luxury sparkling wines are made using this technique. The end result is a luxurious, creamy mousse texture with notes of toasted brioche and ripe apricot jam. LEARN MORE $ NOIR TOKENOMICS The $NOIR token is the first phygital (physical + digital) wine token ever created and sets new standards for dynamically priced collectibles and luxury goods of the future. $NOIR’s token supply truly represents the rare and collectible, as there will only be 777 NOIR tokens/bottles ever produced. $NOIR follows an XYK, continuous pricing curve. Meaning, every $NOIR token sold increases the cost of the next, however, they can also be sold back into the liquidity pool at any time, thus creating a marketplace for $NOIR. Buy $NOIR for $XOR, sell, or redeem your tokens for bottles on our dApp, noir.digital . LEARN MORE LUXURY GOODS OF THE FUTURE $NOIR is also fully tradable on polkaswap.io. Those who are interested in getting exposure to $NOIR, but don’t necessarily want to buy a full $NOIR token can purchase fractional amounts via Polkaswap. However, you need at least 1 full $NOIR token in your account to redeem for 1 bottle. 1 $NOIR token entitles you to 1 of 777 limited-edition, hand-numbered bottles, shipped to you anywhere in the world, where it is legal to ship wine. $NOIR is deflationary. When a $NOIR holder wants to redeem their token for a physical bottle, the token is burned, thus reducing the total number of $NOIR in circulation. LEARN MORE NOIR CLUB In addition to claiming their physical luxury good, $NOIR redeemers receive several exclusive benefits: Redeemers automatically become NOIR Club members, which entitles them to upcoming promotions and VIP access to events. Redeemers will receive an exclusive utility NFT per bottle, limited to $NOIR redeemers only. This NFT is their VIP pass IRL and creates verifiable on-chain proof of their bottle’s authenticity and ownership. We believe NFT proof-of-ownership will become a standard in verifying the authenticity of not only collectible wines, but all luxury goods of the future. LEARN MORE HOW TO BUY $ NOIR An account is one of the most important entities in the SORA network, built on Polkadot . If you have an account then you can trade with style and freedom on Polkaswap , buy $NOIR with $XOR, and redeem your tokens for bottles on noir.digital . The account can be created in SORA for free without any limitations. SORA doesn’t have a KYC process nor a minimal balance limitation. For instructions on setting up your account, start here and watch this quick and easy tutorial on setting up a polkadot.js wallet to get started on Polkaswap. Watch the tutorial on How to buy $NOIR on noir.digital and polkaswap.io here: TUTORIAL VIDEO